Project Description

When SOUL Electronics needed a high impact shoot for their new product line of “Combat+” headphones, they called Studioflux. SOUL wanted to capture the essence of mental preparation, focus, control and explosive energy from two of it’s brand ambassadors, Usain Bolt and Tim Tebow.

The Usain Bolt segment for this great spot shot on location in Kingston, Jamaica. The Studioflux crew included top notch DP Anthony Realmuto, Walter Lowe, Eric Pai and SOUL Electronics President, Lan Kennedy and Gary So, VP Sales and Marketing. We used local Jamaican crew and production support. The project was shot with RED Epic and RED Scarlet cameras.

The challenge was to be able to shoot two high profile athletes in to different locations with the same “look”. We shot Usain’s scenes with a specific dark look (in sunny Jamaica) that could be recreated again in Orlando, Florida two weeks later when shooting Tim Tebow’s segments. We adjusted camera settings on set for every shot to accomodate for the ever changing weather patterns. And yes, it rained too. With a 4 hour window, we got everything on our shot list, but with no time to spare. The end results speak for themselves. Two great athletes, one awesome set of headphones.

They have since partnered with other celebrity brand ambassadors. Check out all the great stuff they’re doing on their website by clicking below.